Host of Screen Society 2

As the Chair of Film Committee, Arthur developed and hosted the premiere event of AAF Orlando’s latest program series, Screen Society - a quarterly series that showcases Central Florida’s vibrant video, filmmaking, and advertising community.

The event was held on March 31, 2025 at Valencia College - East Campus, and featured networking with emerging and seasoned professionals alike, a panel discussion on Central Florida’s interesting history and evolving future of the filmmaking and advertising industries, followed by a Q&A session with the event attendees.

This event was sponsored by ProductionHUB, and presented by AAF Orlando, Adrenaline Films, and Oxenfree Film & Motion.

Featured Speakers:

• Arthur Goodman - Host - AAF Orlando President & Film Committee Chair; CEO at Oxenfree Film & Motion

• Martin Olarte - Host - AAF Orlando Film Committee Co-Chair; Managing Director at Adrenaline Films

• Professor David Morton - Collegiate & University Professor; Author of Motion Picture Paradise

• Mark Unger - Chief Creative Officer at Push.

Guest at the UCF Producers Guild - Film Résumé Workshop

The event was held on March 26, 2025 at the University of Central Florida, and featured a review of a Hollywood-style resume, a review of LinkedIn profiles, digital portfolios, and various formats of résumés at different career stages and job applications.

Featured Speakers:

• Lindsey Ott - UCF Producers Guild President

• Alex Korp - Faculty Advisor, Lecturer at UCF

• Joann Mauricette - Guest - Production Coordinator at Adrenaline Films

• Ben Gill - Guest - Founder, President, Creative Director at Oxenfree Film & Motion

• Arthur Goodman - Guest - CEO at Oxenfree Film & Motion, AAF Orlando President & Film Committee Chair

Host at the 2025 Orlando American Advertising Awards Gala

Hosted by AAF Orlando on February 24, 2024, Arthur hosted the event due to his role as President of AAF Orlando.

The American Advertising Awards, home of the ADDY® Award, is one of the industry's largest creative competitions, attracting nearly 35,000 professional and student entries each year in competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Arthur led the event production team, which oversaw the creation of the entire event, which was hosted at the Downtown Orlando Marriott.

Public Speech at The Board of County Commissions Meeting

On the morning of October 29, 2024, Arthur gave a one minute speech encouraging the Orange County Commissioners to support a county-wide tax incentive for film and television production.

Hello and good morning.

My name is Arthur Goodman, and for the past 15 years I have lived and worked in Orlando.

I am here today with my business partner, Ben Gill. Together, we lead Oxenfree Film & Motion, an award-winning and Emmy-nominated creative video agency based in Downtown Orlando.

I also serve as President of AAF Orlando, which is the American Advertising Federation’s local club that represents over 120 advertising professionals in our community.

It is with this experience that I urge you to support the recommendations of the Workgroup, as they will benefit not only our industry, but every business in Orange County.

Film and television production is critical for communication, education, and marketing across all sectors.

Supporting our industry means boosting the local economy and keeping thousands of workers employed.

On behalf of the entire industry, thank you for your time and for supporting the continued development of film and television production in Orange County.

Instructor at The Producer’s Playbook Workshop

More than just a logistics coordinator, Producers are the backbone of any film production: ensuring everyone is set up for success, understanding the project's value, and advocating for quality at every stage of the process to ensure the best possible final product.

Whether you are just beginning your career in the Production Department or you’re looking to level-up your practices as a working Producer, this workshop is designed to cover all the skills, tools, and philosophies to help you elevate your role.

While many workshop experiences focus on independent film or creative producer roles, this workshop focuses on practical production management tools and applying high levels of production standards to the commercial & branded content space for the everyday working Producer.

Taught by Oxenfree Film & Motion’s Executive Producer, Arthur Goodman and Head of Production, Hannah Shewbart, on August 26, 2024, this workshop provides a comprehensive guide to elevating production practices to become the ultimate guide of any film project.

Instructors:

• Arthur Goodman - Executive Producer at Oxenfree Film & Motion

• Hannah Shewbart - Head of Production at Oxenfree Film & Motion

Host of Screen Society

As the Chair of Film Committee, Arthur developed and hosted the premiere event of AAF Orlando’s latest program series, Screen Society - a quarterly series that showcases Central Florida’s vibrant video, filmmaking, and advertising community.

The event was held on August 19, 2024 at Adrenaline Films in South Downtown Orlando, and featured a BTS tour of Adrenaline Films, a panel discussion on the future of filmmaker and advertiser collaboration, and a Q&A with the panel along with networking and socializing.

This event was presented by AAF Orlando, WIFT Orlando, Vū, Oxenfree Film & Motion, and Adrenaline Films.

Featured Speakers:

• Arthur Goodman - Host - AAF Orlando President & Film Committee Chair; Co-CEO at Oxenfree Film & Motion

• Martin Olarte - Panelist - AAF Orlando Film Committee Co-Chair; Managing Director at Adrenaline Films

• Abi Nielson Hunsaker - Creative Director at Adrenaline Films

• Michael Germano - Senior Editor at Adrenaline Films

• Kevin Garcia - Camera Operator at Adrenaline Films

Co-Host at the 2024 Orlando American Advertising Awards Gala

Hosted by AAF Orlando on February 24, 2024, Arthur co-hosted the event due to his role as President-Elect of AAF Orlando.

Arthur led the showreel production team, which oversaw the creation of all the assets needed for the event, which was hosted at Vū Orlando.

Reviewer at the 2023 Snap! Portfolio Reviews

Snap! Orlando's 2023 portfolio review sessions for photography professionals, amateurs, and students, took place on Sunday, November 5th at Sam Flax of Orlando.

A select group of photography professionals will offer their experience and expertise to help with the participant’s portfolio development. In addition to offering an in-depth critique of the photographs or other works, the reviewers welcomed any questions regarding professional practices, marketing, or the next steps to take in the participant’s career path.

All photo-based work was reviewed: fine art, documentary, and commercial.

Featured Speakers:

• Dan L. Hess - Art & History Museum Maitland

• Wendy Babcock - University of South Florida

• Steven Benson - Southeast Museum of Photography; Board Member at Snap! Orlando

• Matt Roberts - Stetson University

• Shannon Lindsey - University of Central Florida, SVAD Art Gallery

• Arthur Goodman – Partner, Co-CEO at Oxenfree Film & Motion; Board Member at Snap! Orlando

• Marieke Van Der Krabben - St. Petersburg’s Month of Photography

• Brooks Dierdorff - University of Central Florida, Photography

Presentation at MetaCenter Global Week

Augmented Reality Public [AR]t Project

In 2023, Synapse Orlando and Immerse Global Summit joined forces to showcase the best tech in the world beside the best innovators of Central Florida, all in one electrifying 3-day event: MetaCenter Global Week.

This 30-minute session took place on October 19, 2023 in the South Atrium of the Dr. Phillips Center for the Performing Arts in Downtown Orlando, with Arthur having the honor of representing Snap! Orlando as a speaker to discuss their CITY UNSEEN program, which is one of the first permanent public augmented reality (AR) art exhibits in the country.

Event Synopsis:

Snap! Orlando presents CITY UNSEEN, an award-winning, innovative, citywide public art project which opens artistic borders by launching the city into Augmented Reality [ AR ] experiences, with fusions of works by internationally renowned artists and cutting-edge technology.

CITY UNSEEN enhances viewers’ perspectives on art, dimensional reality, and adding another layer of cultural significance to the Central Florida region.

Using cutting-edge Augmented Reality technology, the CITY UNSEEN app brings murals across Orlando to life and teleports you into a 360 degree view that enhances the art experience.

CITY UNSEEN won the 2019 Innovation and Technology Golden Brick Award as a groundbreaking Orlando art project.

Featured Speakers:

• Kunal Patel – Co-Founder & CTO at Brand XR

• Arthur Goodman – Partner, Co-CEO at Oxenfree Film & Motion; Board Member at Snap! Orlando

Panel Speaker at USBG Orlando - 2023 EdWeek

Sponsored by Tito’s on October 9, 2023, this 1-hour event was hosted by the United States Bartenders’ Guild - Orlando chapter (USBG Orlando) at Grafton Street Pub in Lake Mary, and featured a panel of speakers discussing Social Media Branding for Bartenders.

Hosted by James Raber of The Moderne, the panelist shared their unique perspectives and opinions on the importance of social media and content marketing at all scales, how authenticity breeds connection with your audience, and the importance of having a strategy in order to create expectations of results.

Featured Speakers:

• Matt Homish – Brand Manager for Northeast Florida at Tito’s Handmade Vodka

• Arthur Goodman – Partner, Co-CEO at Oxenfree Film & Motion

• Matthew Tylor – Formerly of Straight Up Collective Consultation

Presentation at F.I.R.S.T. Institute

Presented on August 23, 2023, this 2-hour event provided an interactive presentation about the history of Oxenfree Film & Motion and the three potential paths students can take after graduating from film school.

The presentation was hosted by Tony Mardini and featured special guests, Ben Gill and Arthur Goodman, who shared the origins of Oxenfree, the challenges experienced during each phase of the business, important tips students should keep in mind when engaging with employers as a potential job candidate or freelancer, and the unique experiences of becoming a business owners.

Featured Speakers:

• Tony Mardini (Host) – Director of Career Services at F.I.R.S.T. Institute

• Ben Gill (Guest) – Founder, Co-CEO at Oxenfree Film & Motion

• Arthur Goodman (Guest) – Partner, Co-CEO at Oxenfree Film & Motion

Special Guest at Positive Spin Event

Presented by Trust Bank & Positive Spin Inc. on June 15, 2023, this workshop provided an interactive presentation about acquiring the right skills to take your interview approach to the next level.

The presentation was hosted by Kamiah Milliner, with special guest, Arthur Goodman, who shared an inside look into what employers are looking for in candidates, and conducted mock interviews to help attendees get a feel for what to expect during their next interview.

Featured Speakers:

• Kamiah Milliner (Host) – Supportive Employment Specialist at Positive Spin Inc.

• Arthur Goodman (Guest) – Founder, Business Consultant at AGMG

Presentation at AAF District 4 Conference

Working with Intentional Empathy | How to Develop Campaigns that Truly Connect

Presented by AAF District 4 on May 11, 2023, this presentation was the kickoff for the ADITUDE Speaker Series at Rosen Shingle Creek in Orlando, FL.

Nowadays every business is a storyteller, leaving today's audiences overwhelmed with content options and advertising campaigns that dominate all of their senses. So how do you create work that not only attracts, but really sticks with your intended audience?

There are a variety of strategies that can achieve success, but the approach that should always be present for every project is empathy. Defined as the ability to understand and share the feelings of another, empathy is not a single box to be checked, nor an individual phase to simply pass through, but instead is a core value that should be intentionally present in all aspects of the company.

Learn why Intentional Empathy is the secret sauce that turns brands from eye-catching to extraordinary, and how to create work that is authentic, successful, and potentially even award-winning.

Guest on the We Are Creative Podcast

Season 2, Episode 9

Published on July 9, 2021, this episode of the We Are Creative podcast was hosted by Manny Peralta and featured a discussion with Ben Gill and Arthur Goodman about the start of the Oxenfree Film & Motion, some of the challenges that came up, and the importance of story in your videos.

Featured Speakers:

• Manny Peralta (Host) – Creative Director

• Ben Gill (Guest) – Founder, Co-CEO at Oxenfree Film & Motion

• Arthur Goodman (Guest) – Partner, Co-CEO at Oxenfree Film & Motion

Host at AAF Orlando Event

REPRESENT | An Exploration Of Diversity In Modern Advertising

Presented by AAF Orlando on October 21, 2020, this was an interactive digital event featuring a critical review of creative work by both advertising and diversity experts. The event provided valuable insight and understanding of how to be more inclusive with your creative work, and how to truly connect with your desired audiences.

The event critiqued and discussed 4-6 pieces of creative work sourced from both small and large agencies from around the country.

Featured Speakers:

• Arthur Goodman (Host) - Founder, Business Consultant at AGMG

• Alicia Williams (Panelist) – Diversity Partner at AdventHealth

• Amber Fogler-Tortora (Panelist) – VP of Spectrum Reach Preferred

• Chris Leblanc (Panelist) – VP, Creative Director at Evōk Advertising

• Dave Diaz (Panelist) – Marketing Director at RedFork Marketing

Host at AAF Orlando Event

How To Improve DEI Efforts At Your Agency

Presented by AAF Orlando on July 15, 2020, this was an important and timely webinar tailored to our market and our agencies. Special guest Alicia Williams, Diversity and Inclusion Partner at AdventHealth, shares her experience and knowledge as well as offer practical advice and steps we can implement to ensure our agencies include a strong DEI approach.

Featured Speakers:

• Arthur Goodman (Host) - Founder, Business Consultant at AGMG

• Alicia Williams (Guest) – Diversity Partner at AdventHealth

Speaker at the 2020 Orlando American Advertising Awards Gala

Hosted by AAF Orlando on February 8, 2020, Arthur delivered the pillar speech for Public Service and Diversity, Equity & Inclusion, along with a presentation of the Public Service Best of Show Award.